So after hours of agonising about the structure, dozens of minutes wondering about the content and about twenty minutes checking that everything works we now have a new look website.  Have a look at http://plain-advice.com.

The philosophy here is simple.   Keep everything fresh, keep it simple, try new structures and measure the differences.  Our site is designed to work more closely with the underlying ideas in Google Analytics, which is not quite a life changing service but is just about as close as anything like this will ever get.  If you want to know more about what we have done (and we promise we won't try to sell you any website design services - that isn't what we do at all) then drop us an email here or use the links of the website.  If your website is simply something that people look at and that you have never analysed I think you'll get something out of a discussion.