I saw this article appear on Digg just now.  Clearly someone thinks that this is good advice - but who is it aimed at?  Which of us really needs 'advice' on buying shoes?

Looking at this from a shoe seller's perspective, who needs customers that aren't going to make impulse purchases, customers who are going to overlook shoes that are too trendy, customers that aren't going to buy a  completely impractical pair of shoes just because they are sexy rather comfortable?  The wierd thing about this is that the article purports to be written by a woman working for a marketing website.